Commercialisation of innovation:
- Adopting the New Product Development (NPD) and commercialisation funnel to drive new products to market; building the Innovation Business Case, in market testing and iteration routes to market and market launch.
Planning innovation:
- The impact of advanced technology and information management on research, testing and developments methods. (Power-point - Lecture 5)
- Consideration of big data and cognitive systems to predict behaviours and future trends, social media and constructing multimedia platforms for promotion and distribution.
Accessing funding and resources: (Power-point - Lecture 6)
- The reasons why an organisation would want to access funding (e.g. product development, marketing) and the different types of funding sources available.
- Consideration of resources a small business may require to commercialise their offering (e.g. office space, etc.)
LO3: Discuss the process required to commercialise innovation
P5: Explain the importance of the commercial funnel and the application of New Product Development (NPD) processing for commercialisation of innovation.
P6: Build an Innovation Business Case for an organisation, including ways to access funding.
M4: Build a detailed Innovation Business Case which includes how to measure its overall effectiveness using appropriate techniques available to test, iterate and improve.
LO3 and LO4: D2: Critically evaluate the nature of innovation and the context in which it is developed, providing evidence based judgements on how organisations can overcome challenges to develop successful innovation.
Send to Turn-it-in (UK) by Thursday 21st March 2020
Send to Turn-it-in (UK) by Thursday 21st March 2020
