Learning outcomes 4:

Evaluate the range of methods for protecting ideas and understand  their advantages and disadvantages

Intellectual property: 

• The definition of intellectual property (IP). 

• Exploiting knowledge and intellectual property rights.

• Overview of key IP tools including copyrights, trademarks, design rights and patents. 

• The role of branding in protecting the innovation and the limitations of IP in an international context. 

• The implications of growth of open source and open innovation platforms upon IP. 

LO4 Explain the range of methods for protecting ideas and understanding their advantages and disadvantages

P7: Evaluate the different tools that organisations can use to develop, retain and protect knowledge and tellectual property.

M5: Present support evidence-based evaluation of these dfferent tools in the context of the wider business environment.

Big-belly example:

http://blog.bigbelly.com/bigbelly-announces-patent-infringement-settlement-against-ecube